Manchester & the North West hello@whatisseo.co.uk
Free Audit
"ppc company manchester" — £24.72/click on PPC"ppc agency manchester" — £15.91/click on PPC"seo expert manchester" — £10.76/click on PPC"seo agency manchester" — £9.60/click on PPC"seo company manchester" — £8.70/click on PPC"local seo manchester" — £4.01/click on PPCFree SEO + AI Visibility Audit → whatisseo.co.uk/free-seo-audit"ppc company manchester" — £24.72/click on PPC"ppc agency manchester" — £15.91/click on PPC"seo expert manchester" — £10.76/click on PPC"seo agency manchester" — £9.60/click on PPC"seo company manchester" — £8.70/click on PPC"local seo manchester" — £4.01/click on PPCFree SEO + AI Visibility Audit → whatisseo.co.uk/free-seo-audit
Manchester SEO Agency

Stop paying for clicks.
Start owning your rankings.

Full technical, on-page and local SEO for Manchester businesses — built on a free audit, explained in plain English, reported monthly in numbers you can check yourself.

No lock-in contracts You keep every login Reply within 1 business day
AI-ready check ✓
Monthly Report — client-preview.co.uk
Organic Sessions
0
↑ trending up
Visibility Score
0
out of 100
"local seo manchester"#4 ↑ 9
"technical seo manchester"#2 ↑ 6
"seo services manchester"#7 ↑ 14
Sample reporting dashboard — the view every client gets, monthly.
0%
of online experiences start with a search engine
BrightEdge Research
0%
of all website traffic comes from organic search
BrightEdge Research
0%
average close rate for SEO leads, vs 1.7% for outbound
Search Engine Journal
0%
of searchers never scroll past page 1 of Google
HubSpot Research
What monthly reporting looks like

A typical low-competition keyword campaign

Illustrative example only — actual timelines depend on your starting point, competition and how much content/technical work is needed. This is the shape of a realistic campaign, not a promise.

Month 1Month 2Month 3Month 4Month 5Month 6
0xmore organic clicks by month 6
illustrative, not a guarantee
The long game

PPC rents attention. SEO builds an asset.

Paid search stops the moment the budget does. Organic rankings keep compounding long after the work that built them — which is why the cost-per-lead curves move in opposite directions over time.

PPC — spend stops, traffic stopsSEO — keeps compounding
Ad budget pauses SEO PPC Month 1Month 3Month 6Month 9Month 12
Illustrative concept, not a specific client result — actual curves depend on budget, competition and market.
Real market data

What a click actually costs in this market

Not a generic stat — this is pulled straight from our own keyword research for the Manchester SEO/marketing cluster. Every one of these is a click you'd pay for, every time, on Google Ads.

Keyword Cost per PPC click SEO difficulty
"ppc company manchester" £24.72 14/100
"ppc agency manchester" £15.91 18/100
"seo expert manchester" £10.76 23/100
"seo agency manchester" £9.60 36/100
"seo company manchester" £8.70 29/100
"local seo manchester" £4.01 12/100
Source: Semrush keyword data, Manchester SEO/marketing cluster, Aug 2026. PPC cost recurs on every click, forever. SEO difficulty is a one-time climb — rank once, and the clicks are free from then on.
Why WhatIsSEO

Built to be checkable, not just trusted

We're a new agency by design — every claim on this page is something you can verify yourself in your own Search Console and Analytics.

Full audit before any quote

We look at your site, your competitors and your real search demand before recommending anything — not a generic package.

Plain-English reporting

Monthly reports show rankings, traffic and what we actually did — no jargon dashboards you have to decode yourself.

You own everything

Your Google Analytics, Search Console and tracking stay in accounts you control. Nothing is held hostage if you leave.

No lock-in contracts

SEO takes months to show results and we say that upfront — but you are never tied into a contract you cannot leave.

Beyond Google

Search isn't just Google anymore

A growing share of questions never reach a search results page at all — they're answered directly by ChatGPT, Perplexity, Gemini or Google's own AI Overviews. If an AI system can't read your site, it can't recommend you, no matter how good you are.

  • The free audit checks whether robots.txt is silently blocking GPTBot, ClaudeBot, PerplexityBot and others
  • We set up llms.txt — an emerging standard AI tools check for a clean summary of your site
  • Structured data (schema.org) that both Google and AI systems can read and cite directly
See AI Search Optimisation
Services

SEO services in Manchester

Pick the starting point that matches your problem — or take the free audit and let the data decide.

Guides & Tools

Learn SEO, or let us do it

Free guides on how SEO actually works, plus tools to check your own site — and a clear path to hand it to us when you'd rather not do it yourself.

Get Your Free SEO Audit

See exactly what's holding your rankings back — no obligation, no jargon.

Areas We Serve

SEO across Manchester & the North West

Local search behaves differently town to town — here's where we work.

How it works

The process, start to finish

01

Free audit

We scan your site for technical issues, review your current rankings, and map the keywords your customers actually search for.

02

Strategy call

A 30-minute call to walk through the audit findings and agree what to prioritise first — quick wins vs. longer-term plays.

03

Fix & build

Technical fixes, on-page optimisation and content get built out against the plan, with you signing off anything that touches your live site.

04

Track & report

Monthly reporting on rankings, organic traffic and conversions — in plain English, with the reasoning behind every recommendation.

05

Refine

SEO is never "done" — we adjust the plan as Google's algorithm, your market and your results change.

Book a Strategy Call

30 minutes to talk through your goals and whether SEO is the right channel right now.