Privacy policy

This notice explains what personal data WhatIsSEO collects through whatisseo.co.uk, why, and the choices you have. Last updated 22 October 2026.

Who we are

WhatIsSEO is a trading name of Web Print & Signs Limited, registered in England and Wales, company number 16585795. Registered office: Unit 3, 116 Bury New Road, Manchester, England, M8 8EB. We are the data controller for personal data collected through this website. You can contact us about your data at [email protected].

What we collect

• Details you send us through our forms, by email, phone or WhatsApp: your name, email address, phone number, business name, the address where work is needed and the content of your message.
• Information about your website and business that you share so we can advise or quote.
• Order and payment details when you buy from us. Card payments are handled by Stripe; we never see or store your full card number.
• How you use the site, through Google Analytics, only if you accept analytics cookies.
• Technical information such as your IP address and browser type, recorded by our hosting provider to keep the site secure.

How we use it and our lawful basis

• To answer your enquiry and prepare a quote: steps you ask us to take before a contract, and our legitimate interest in replying to people who contact us.
• To carry out work or supply an order you place with us: performance of a contract.
• To keep business and accounting records: legal obligation.
• To understand how the site is used and improve it: your consent, which you can withdraw at any time.

We do not sell your personal data and we do not use it for automated decisions about you.

Who we share it with

• our website hosting provider (Hostinger)
• Stripe, to take card payments
• our email providers
• Google, for analytics, only with your consent
• our accountants and professional advisers, and authorities where the law requires it

Some of these providers process data outside the UK. Where they do, the transfer is covered by UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.

How long we keep it

• Enquiries that do not lead to work: up to 24 months after our last contact.
• Customer and order records: 6 years after the end of the financial year they relate to, for tax and accounting.
• Analytics data: up to 14 months.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, to restrict or object to how we use it, or to receive it in a portable format. Where we rely on consent you can withdraw it at any time. Write to [email protected] and we will reply within one month.

If you are unhappy with how we handle your data you can complain to the Information Commissioner's Office: ico.org.uk, telephone 0303 123 1113.

Cookies

See our cookie policy. You can change your choice at any time with the Cookie settings link at the foot of every page.