SEO + PPC — Manchester Digital Marketing

If you need leads now, PPC. If you're building for 12+ months out, SEO. Most businesses that can afford both should run them together — PPC buys visibility while SEO compounds.

Both are available — full account management, or a strategy/audit engagement if you have in-house or existing agency management you want a second opinion on.

Yes — search term reports from PPC show exactly which keywords convert, which is far more reliable than guessing from search volume alone.

It varies hugely by keyword — our own research shows a range from around £4 to over £24 per click across the Manchester SEO/marketing space alone. We'll pull real numbers for your specific market in the audit.

Often yes, at least partially — the whole point of running them together is that SEO should be reducing your reliance on paid clicks over time, not adding a permanent second cost.

We'll quote a fixed fee or a straightforward retainer during the audit conversation, whichever suits the size of the account — no incentive to inflate your spend for our own benefit.

We'll show our reasoning with data, not just an opinion — and if the disagreement is genuinely a judgement call rather than a factual one, that's your decision to make, not ours.

It's usually the biggest for search-intent traffic, but Meta and Bing Ads can be worthwhile depending on your audience — we'll only recommend a platform where there's genuine demand to capture.

Yes — a search term report showing which exact phrases convert into leads or sales is some of the most reliable content-planning data available, more reliable than volume-only keyword research alone.