Ecommerce SEO Services

The principles are the same; the implementation differs. We'll tell you during the audit if your platform has a structural limitation worth knowing about before you invest in content.

Template-level fixes at the category/product-type level rather than page-by-page, backed by a prioritised list of which pages actually have search demand worth optimising individually.

Yes — they should reinforce each other. PPC data on what converts often points straight at which organic keywords are worth the SEO investment.

Duplicate content from filters and variants — a "blue size-M t-shirt" URL and a "size-M blue t-shirt" URL both indexing separately, splitting ranking signal that should be on one page.

Usually yes, with clear "out of stock" messaging and a restock date if you have one — deleting the page throws away any ranking and backlinks it had built up.

Yes, both directly (review schema can show star ratings in search results) and indirectly (fresh, unique content on a page that would otherwise be identical to every competitor's listing of the same product).

They're different systems (feed powers paid Shopping ads, SEO is organic), but a clean, well-structured feed and clean structured data on the page often share the same underlying product data — fixing one tends to help set up the other properly.

Most ecommerce SEO work is structural and content-level — templates, metadata, internal linking — and doesn't require a redesign. We'll say clearly if something genuinely does need a design change.

Indirectly — if internal search result pages get indexed by Google, they often create thin or duplicate content. Blocking those specific URL patterns in robots.txt is a common, simple fix.

Yes — manufacturer-supplied descriptions copied verbatim across dozens of retailer sites are a classic duplicate-content problem. Even a rewritten paragraph per product materially helps.