Get found by customers searching near you — Google Business Profile, local citations, reviews strategy and location pages that actually rank.
Businesses with a physical location or a defined service area who rely on "near me" and local-intent searches.
Target keyword: "local seo manchester" — 1,300 searches/month, difficulty 12/100.
Local SEO targets searches with location intent — "near me", city names, map pack results. It leans heavily on Google Business Profile and citations rather than pure content and links.
Yes — multi-location businesses need a location page per site plus a single, consistent Business Profile and citation strategy across all of them.
Often, yes, depending on the suspension reason. Tell us what happened during the audit call and we'll tell you honestly whether it's fixable.
Proximity, relevance and prominence — Google's own three factors. Prominence is the one most businesses ignore: consistent citations, real reviews and a complete profile all feed into it.
Yes, but through a genuine process — asking happy customers at the right moment — never paid or incentivised reviews, which breach Google's policy and risk the whole profile.
No — Google Business Profile supports a service-area business setup that hides your exact address while still showing you for local searches in the areas you cover.
Mentions of your business name, address and phone number on other sites — directories, industry listings, local press. Consistency across all of them (NAP consistency) is a genuine ranking factor.
Often faster than organic rankings — weeks rather than months for a profile that's never been properly optimised, since so much of the fix is completeness and consistency rather than content or links.
Both are available. Location pages need real local detail per page — service-area, not the same paragraph with the town name swapped — which is exactly the kind of content we'd flag as thin if a competitor did it.
That's the most common setup — one physical listing plus location or service-area pages for the wider radius you actually cover, so both the map pack and organic search work for you.
Not ready to talk yet? Start with the guides.
What search engine optimisation actually is, how Google ranks pages, and why "SEO" covers technical, on-page and off-page work — not just keywords.
The exact checklist we run through on every audit — technical, on-page and off-page — so you can spot the obvious issues yourself before you ever talk to an agency.